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Zound Industries International AB ("Zound Industries") is committed to protecting the privacy of its customers and maintaining your trust and confidence is one of Zound Industries highest priorities.

When contacting business professionals for direct marketing purposes, Zound Industries may process and collect data related to persons (“Personal Data”).

Zound Industries is committed to only collecting and processing Personal Data in accordance with its rights and responsibilities under the applicable laws and regulations, including the European Union’s General Data Protection Regulation (“GDPR”).

The basic principles under GDPR are that Personal Data shall be:

  • a. processed lawfully, fairly and in a transparent manner in relation to individuals;
  • b. processed only for specified, explicit and legitimate purposes and not processed in a manner that is incompatible with those purposes;
  • c. processed only in a way that adequate, relevant and limited to what is necessary in relation to the purposes for which they are processed;
  • d. accurate and, where necessary, kept up to date; every reasonable step must be taken to ensure that Personal Data that are inaccurate, having regard to the purposes for which they are processed, are erased or rectified without delay;
  • e. processed for no longer than is necessary for the purposes for which the Personal Data are processed; and
  • f. processed in a manner that ensures appropriate security of the Personal Data, including protection against unauthorised or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organizational measures.

This Privacy Policy explains Zound Industries’ Personal Data collection and processing practices for direct marketing.


To contact busines professionals for direct marketing purposes, Zound Industries collects and purchases Personal Data from various websites and social media such as LinkedIn.

The types of Personal Data that Zound Industries collects and processes for direct marketing purposes are:


Personal Data type:

Your name


Office address

Telephone number

Email Address

Job title

Job function and responsibilities


Social media URL

Legal Ground and Purpose:

Zound Industries processes this information for direct marketing purposes.

Zound Industries has a legitimate interest in marketing its products to business professionals who potential buyers. 

Personal Data Retention Period:

For the time needed to fulfill Zound Industries’ obligations, including facilitating warranty obligations.




Except as provided in this Privacy Policy, Zound Industries will not intentioanally disclose your Personal Data to third parties without your consent. Zound Industries may however disclose information to third parties, for them to process the same, in the circumstances set out below. 


Zound Industries works with third party service providers who provide (i) Website and application development, hosting, maintenance, e-mail servers, and other related services, (ii) order fulfillment, payment fulfillment, product shipment, after sales services, support services and other related services, (iii) services related to the sending of E-mails, Newsletters, providing Marketing and other related services, and (iv) financial services, bookkeeping services and audits and other related services.

Such third parties may receive access to your Personal Data in order for them to provide the intended services for Zound Industries. Zound Industries will however limit the Personal Data provided to such third parties to what is reasonably necessary for such third parties to perform their obligation in relation to Zound Industries, and always subject to obligations of confidentiality.


Zound Industries may disclose Personal Data if required to do so by applicable laws, court orders, judicial and government subpoenas or warrants, or otherwise to cooperate with law enforcement or other governmental agencies. Furthermore, Zound Industries reserves the right to disclose Personal Data that Zound Industries believe is appropriate or necessary to take actions to protect Zound Industries and others from fraudulent, abusive or unlawful use or activity, to investigate and defend Zound Industries from third party claims or allegations and to protect Zound Industries business and legal rights, enforce contracts or protect the rights, property or safety of others.


Personal Data may be transferred to an acquirer or assignee as part of a sale of the business of Zound Industries, either in whole or in part, for the sole purpose of continuing the business subject to such sale and only of the recipient of such of the Personal Data commits to a Privacy Policy with terms materially consistent with this Privacy Policy.


Except as provided in this Privacy Policy, Zound Industries will not intentioanally disclose your Personal Data to third parties without your consent. Zound Industries may however disclose information to third parties, for them to process the same, in the circumstances set out below. 




As concerns your Personal Data and Zound Industries’ processing of the same, you have the following rights:

* Right to access: You have the right to receive information if Zound Industries is processing any of your Personal Data, and if so, what kind of Personal Data, for what purpose and for what time period, etc.;

* Right of rectification: You are entitled to require Zound Industries to correct any errors in or update your Personal Data;

* Right to be forgotten: You are entitled to require Zound Industries to delete all Personal Data, or parts thereof, that is being processed by Zound Industries in certain circumstances;

* Right to restrict processing: You have the right to require that Zound Industries restricts or suppresses the Personal Data that Zound Industries processes or Zound Industries’ use of the same in certain circumstances; and

* Right of data portability: You have the right to export your Personal Data provided by you to Zound Industries.

In order to allow you to enforce your rights set out above may also Zound Industries with regards to your rights via the contact information provided in section 8 below. Upon contact with customer service for this purpose you may need access to the same e-mail address as used during previous contact with Zound Industries in order for Zound Industries to have the possibility of verifying your identity and right to access your Personal Data. Please note that while changes or updates will be reflected within Zound Industries systems immediately or within a reasonable period of time, Zound Industries reserves the right to retain all your Personal Data for backups, prevention of fraud or abuse, satisfaction of legal obligations, or where Zound Industries otherwise believes that Zound Industries has the legitimate or mandatory reason to do so.


At any time you may contact Zound Industries to object to the processing of your Personal Data where processing is justified based on Zound Industries’ legitimate interests or where you believe that your rights to privacy under applicable data protection laws have been infringed upon. For such contacts please use the contact information provided in Section 8 below. You also have a right to lodge a complaint with the relevant data protection supervisory authority.


Zound Industries is committed to keeping your Personal Data secure against unauthorized access or use, alteration, unlawful or accidental destruction and accidental loss by using for example accepted industry standards, modern software that is kept-up-to-date and appropriate administrative, technical and physical safeguards. This includes for example firewalls, password protection, and authentication controls. Only authorized employees, agents and service providers (who have agreed to keep information secure and confidential) have access to your Personal Data. However, you should be aware that there is always some risk involved in transmitting information over the internet. In the event of a breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, your Personal Data, Zound Industries will promptly assess the risk such event has on your rights and freedoms and if appropriate inform you and the relevant data protection supervisory authority of such event. If you believe that your Personal Data has been compromised, please contact Zound Industries via the contact information provided in Section 10 below as soon as possible.


Zound Industries may update this Privacy Policy from time to time. Upon such updates Zound Industries will make the new Privacy Policy available on the Website and indicate the date of the latest revisions made. You are encouraged to revisit this Privacy Policy periodically to keep yourself informed about any changes to this Privacy Policy.


You may contact Zound Industries at any time:

- to request access your Personal Data that Zound Industries is processing,

- to correct such Personal Data,

- to request that Zound Industries either restricts it use of your Personal Data or deletes such Personal Data, or

- if you do not understand any of the foregoing terms and conditions or if you have any questions, concerns or comments about Zound Industries’ Privacy Policy.

Contact information:

By e-mail:

Zound Industries International AB

Centralplan 15

111 20 Stockholm, Sweden

This Privacy Policy was last updated: April 21, 2021.